When Escape Enterprises wanted to refresh an existing concept, it partnered with Big Red Rooster to execute Steak Escape Sandwich Grill’s brand identity, restaurant design, and more. Our team’s experience-design-focused lens helped Escape Enterprises understand consumer behavior, introduce a made-to-order delivery system, refine its brand to enhance relevance and authenticity, and develop visual merchandising that kept stores fresh while inspiring guests.

We kicked off the project by designing Steak Escape Sandwich Grill’s refreshed identity and logo. The new brand identity was implemented across various touchpoints, from menus and bold graphic treatments to packaging and interiors. The identity translated to a restaurant design that envelops customers in urban industrial ambiance. Our team also created standardized franchise guidelines to ensure consistency across all locations.

Our work elevated the Steak Escape brand experience and improved its brand recognition.