Managing multiple channels, brands, and audiences can prove daunting. So when Rheem — the only global producer of heating, cooling, water heating and integrated comfort products — sought a marketing services partner, it called on Big Red Rooster to simplify the complexities.

As Rheem’s agency of record, we work hand-in-hand across multiple offices and channels to deliver a consistent, elevated brand experience. We translate the brand across retail environments, B2B communications, digital experiences, product launches, and more. A clear, concise brand voice is tailored to speak to Rheem’s three key audiences: wholesalers, contractors, and homeowners.

Our collaborative relationship also led us to steward Rheem’s brand guidelines, strengthening and further differentiating the consumer and trade-facing brand voices within both Rheem and Ruud, as well as distinguishing these distinct brand voices from each other. The highly interactive document visually portrays brand standards.

Our partnership helps Rheem deliver consistent experiences across its vast brands, audiences, and channels.