Moen needed a merchandising and fixture solution to transform its presence in plumbing showrooms.
As new showrooms were built, consistency was lost across locations, and older locations fell into disrepair. With 2,000 showrooms throughout the U.S. — all built with varying designs, merchandising strategies, square footage, substrates and fixtures — Big Red Rooster developed a new strategy that would refresh, reconfigure and redesign all showrooms while creating a template for future growth focused on modularity.
We created a consistent merchandising experience that could be applied to all showroom environments. Merchandised the full family of products to promote sales and present Moen as a viable whole-home solution. Created marketing, installation and sales tools to support and promote the program.
With 11% year-over-year growth, Moen exceeded the 5% target for showroom sales. More broadly, because of the success of the showroom environment, the plumbing category has now become a focal point of Moen’s business, on a trajectory from a $1B to $4B valuation.
The Gallery program had a 92% satisfaction rate from showroom consultants.