General New Business Vendor Relationships Public Relations Job Inquiries
Article

Retail stores look for news landscapes to reopen.

Read More

COREtec created the original 100% waterproof core floor, becoming the industry leader as a manufacturer. To keep momentum, they wanted to create a consumer brand — one that would position them for future growth and distinguish them from a growing list of copycat competitors in the flooring market.

Business Challenge

Between specialty shops and big box retailers, the flooring market is flooded with too many choices. COREtec needed a consumer brand that would stand out — a brand that connected with today’s mobile-first consumer — so that they would ask for COREtec by name.

Solution

As the originators of the 100% waterproof core floor, we wanted to celebrate the originality in others, too. So our brand is built on individual style and self-expression — values important to Generation COREtec. And to get the conversation going with each impression, we end on a question — What’s in Your Core?

We created the new COREtecFloors.com from the ground up — and packed it with smart features. New filtering makes it easier to find just the right floor. Inspiration ideas help customers dream up their new space. And a new map locator lets users quickly find local retailers to make the flooring purchase.

In just a year after launch, the results have been incredible:

  • Over 1.1 million unique visitors to the website
  • Thousands of new Facebook followers — and over 2 million monthly views on Pinterest
  • 1000% over goal for samples ordered online
coretec-digital
coretec-brochure
coretec-social

“The brand design is brilliant. We couldn’t ask for better partners in bringing COREtec to life.

Kathy Young – VP of Marketing, COREtec

Interested in learning more about this project and other work? Get in touch

Columbus

121 Thurman Avenue
Columbus, OH 43206
614-607-7900

Atlanta

3344 Peachtree Road Ne
Suite 1200
Atlanta, Georgia 30326
470-378-3300

Boston

500 Cummings Center
Suite 2500
Beverly, MA 01915
614-607-7900

Phoenix

51 West 3rd Street
Suite 201
Tempe, AZ 85281
480-626-6304

New Jersey

8 Campus Dr
Parsippany, NJ 07054
614-607-7900

Chicago

200 E Randolph St.
Chicago, IL 60601
614-607-7900
X

Let’s start the conversation.




    X

    Let’s start the conversation.

      Required fields*







      X

      Let’s start the conversation.