CARTES, a premier trade show and conference for global digital leaders, dedicates its programming to digital security and smart technology sector innovations. When global services company American Express chose to host an exhibit at the CARTES 2012 event, its Global Brand team partnered with Big Red Rooster to design a trade show booth brand experience.

Our team envisioned a booth that combined state-of-the-art design with warm, inviting cues and hearkened back to the brand’s additional physical experiences. The branded digital experience uses interactive kiosks to engage with visitors and host demonstrations. Lounge seating and hospitality elements soften the digitally enhanced space, while corner lounge seating offers a haven for private conversations.