Point of View

Innovation is at our very core. We're always looking two steps forward, creating a think tank that produces game-changing ideas. POV allows us an opportunity to share these insights, perspectives, and inventive ideas with you.

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Millennial Parents

we're not who you think we are

Baby Boomers' 18- to 29-year-old social, tech-savvy offspring are finally coming of age. They're graduating from college, landing jobs, buying homes, forming relationships and yes: 34 percent are already having children. As Millennials enter parenthood, their unique purchase dynamics and shopping behaviors will shape retail's future. It's time to enter their world.

Recreating the Dairy Department

Want to accelerate growth and strengthen differentiation? Reinvent.

Multichannel Motivation

If you want to reach the Generation Y shopper segment, you'll have to enter through its lifeline: technology.

Shopper-driven Strategies

Successful in-store department innovation requires a 360° approach.