BRR BLOG
Posted: December 1, 2011
Project spotlight | Gildan New Mexico Bowl television spots
When Big Red Rooster client Gildan Activewear, Inc. partnered with ESPN to sponsor the 2011 New Mexico Bowl, we stepped in to meet its every branding, marketing, and advertising need.
The New Mexico Bowl title sponsorship gave this emerging mass-retail brand an opportunity to explore a whole new territory: advertising. Big Red Rooster assembled a dynamic team to concept, script, art direct, score, and edit two ESPN television spots that reflected Gildan’s active, energetic brand identity.
Here’s our behind-the-scenes details:
- Since Gildan’s brand is geared toward an active, on-the-go family, the great outdoors served as our perfect backdrop. We set up shop in Kelleys Island, Ohio, which resides off Lake Erie’s coast.
- Due to weather restrictions and rain, our team finished shooting in one day. We weren’t kidding when we said we move at the speed of business. (Props to Three Dog Films’ David Sabbath for his speedy work.)
- The television spots were filmed in mid-October, which means it was only 42 degrees fahrenheit when our brave actors and actresses jumped into the lake. We call that commitment.
- If the music playing in these spots doesn’t sound familiar, that’s because it was customized for Gildan. Our creative team worked with Chicago’s Catfish Music to conjure up original tunes based on our client’s energetic, approachable, and fun brand attributes.
Gildan’s ESPN television spots started running on Nov. 15, 2011. You can also catch a glimpse by previewing an ad below.
Great shots Mike. It had to have been very cold.
Thanks for the forward. Love, Aunt Connie
I loved the shot,especially you Grace. You looked great.
Love,Nonnie
Mike, Grace & Josh you guys look awesome…so proud of my TV family!
This was filmed on Kelley’s Island Ohio..come visit!
OMG OMG OMG GRACE I LOVE IT! im friends with a star!
GRACE HORVATH!!!!!!!!!!! I Love Youuu !!
lol
Next Hannah Montana
nice job hahah
Awesome! Grace Horvath!!! You ROCK!!! ARTS is so very proud!!!
OMG BABYGIRLL I AM SO PROUD OF U!!!!!!!!!!!!!!!!!! YOU LOOK AMAZING GRACE! LOVE U SO MUCH!!!
Watched the game, spot is great on TV. The whole Gildan “family ” is terrific. Nonnie