Big Red Rooster Columbus Office welcomes new associates

Recent hires offer multidimensional expertise, expand firm’s global capabilities.

Columbus, Ohio June 23, 2011 – Big Red Rooster, an innovation firm that activates insights through creative design, recently announced six new hires at its Columbus Office.

“For the past 10 years, we’ve partnered with our clients to grow and expand their businesses,” said Big Red Rooster President Aaron Spiess. “Big Red Rooster’s recent hires help ensure we deliver world-class strategy and design to our clients.”

As a firm focused on innovation, Big Red Rooster is only as strong as its top talent, Spiess said. This notion led to the hire of industry veteran Kay Lavelle, who heads the firm’s executive recruiting and human resources functions as Vice President of Human Resources. She previously served as FITCH’s Human Resources Chief Talent Officer.

Additional new hires include:

• Graphic Designer Kaylynn Arnold aligns brand expression with business objectives, creating visual and verbal expression for Big Red Rooster’s clients. The Columbus College of Art and Design graduate worked as a Designer at AAA before joining the Columbus Office.
• David Denniston joined Big Red Rooster as a Senior Creative. He brings 20 years of retail industry and global expertise to the firm, enlivening brands through creative, compelling retail experiences. Before joining Big Red Rooster, Denniston worked at FITCH.
• Communications Coordinator Rebecca Odell supports the innovation firm’s marketing, public relations and business development functions. Before joining Big Red Rooster, the Kent State University graduate worked at the Ohio Department of Development.
• Graphic Designer Elaine Roberts develops experiential graphics and packaging that convey brand messaging and create positive brand experiences for Big Red Rooster’s clients. The Columbus College of Art and Design graduate previously worked with retailers such as Anthropologie and Victoria’s Secret.
• Big Red Rooster, which prides itself in grounding every client project in solid research and insights, also added Analyst Ashley Rowland to its team. The Ohio University graduate specializes in conducting and formulating research, ranging from in-depth interviews and focus groups to online bulletin boards and in-store shop-alongs. Rowland previously worked at Resource Interactive.

About Big Red Rooster

Founded in 2002 by Martin Beck and Aaron Spiess, Big Red Rooster (www.bigredrooster.com) is an innovation firm that activates insights through creative design, impacting the entire customer journey. With offices in Columbus, Atlanta, Boston and Phoenix, our global client roster includes world-class brands such as The Home Depot, American Express, Jack Daniel’s, Wrigley, SC Johnson, Office Depot and Nike. Big Red Rooster is the founding member of RoosterGroup Partners, a consortium of firms that create impact at the decision point where shoppers, retailers and manufacturers meet.

Contact: Vicki Eickelberger, (614) 255-0200
veickelberger@bigredrooster.com