Big Red Rooster Atlanta Office announces new hires

Account Director, Creative Director offer global expertise, creative talent

Atlanta June 24, 2011 – Big Red Rooster, a Columbus, Ohio-based innovation firm that activates insights through creative design, announced two new hires at its Atlanta Office today.

“As Big Red Rooster continues to grow, so does our need to hire globally minded, creativity-driven individuals who can achieve sustainable, compelling results for our clients,” said Dan Stanek, Executive Vice President. “Lori Harrison and Staci Mandrell truly bring a wide range of assets to the table, making them imperative members of our team.”

• Lori Harrison, a seasoned marketing and advertising professional who specializes in shopper marketing and insights, joined Big Red Rooster as an Account Director. In her new position, Harrison leads the Atlanta Office’s client service function. She previously held Account Director positions at Integrated Marketing Services and Saatchi & Saatchi X.
• Big Red Rooster Atlanta Office also welcomed Staci Mandrell as its Creative Director. Mandrell, a creative veteran with more than 15 years experience crafting and building brands, leads the 40+ member creative team while translating business strategies into innovative, strategic executions. Before joining Big Red Rooster, Mandrell most recently held leadership positions at Newell Rubbermaid, a global consumer packaged goods marketer, and Mellott & Blue, a strategic brand consultancy.

About Big Red Rooster

Founded in 2002 by Martin Beck and Aaron Spiess, Big Red Rooster (www.bigredrooster.com) is an innovation firm that activates insights through creative design, impacting the entire customer journey. With offices in Columbus, Atlanta, Boston and Phoenix, our global client roster includes world-class brands such as The Home Depot, American Express, Jack Daniel’s, Wrigley, SC Johnson, Office Depot and Nike. Big Red Rooster is the founding member of RoosterGroup Partners, a consortium of firms that create impact at the decision point where shoppers, retailers and manufacturers meet.

Contact: Vicki Eickelberger, (614) 255-0200
veickelberger@bigredrooster.com