BRR BLOG
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Posted: May 17, 2012

NRA Show Recap

Several of our Roosters attended the May 2012 NRA Show, which brought together more than 61,000 restaurant, food service, and hospitality pros from approximately 100 countries. The Show, which was produced by the National Restaurant Association, gave leaders an opportunity to discuss business profitability drivers while shaping the industries’ futures. Read full post here.

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Posted: May 10, 2012

Introducing: The Phoenix Office coop.

One year after the Phoenix Office's grand opening, we're pleased to announce we already outgrew our first coop. Read full post here.

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Posted: May 3, 2012

Meet the Roost | Q&A with Martin J. Beck

Our Meet the Roost series gives you a glimpse at the strategic, collaborative associates who lead Big Red Rooster's client engagements. Today we'll introduce you to our Chairman and Co-CEO, Martin J. Beck. Read full post here.

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Posted: March 8, 2012

IIDA Couture 2012

The IIDA Couture event encouraged interior designers from various Phoenix-area firms to construct wearable fashions from nontraditional dress materials. Our Big Red Rooster team constructed a technology-inspired piece and took home the "best styling" prize. Read full post here.

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Posted: January 12, 2012

What’s cooler than cool?

When Senior Strategist Michael Stephenson began researching Millennial parents’ value systems, shopping habits, and purchasing decisions, he knew he’d be able to relate. As a Millennial parent, Michael discusses how fatherhood altered his own attitudes, perceptions, and shopping habits. Read full post here.

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Posted: December 21, 2011

Made in the garage

Information Designer Derek Hambrick shares how he uses creativity to craft personalized gifts for friends and family. Read full post here.

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Posted: December 20, 2011

Want a cookie?

From homemade fudge and dark chocolate peppermint bark to sugar cookies and thumbprints, our annual Columbus Office holiday cookie exchange produced more than 1,300 cookies to share with our families. Read full post here.

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Posted: December 1, 2011

Project spotlight | Gildan New Mexico Bowl television spots

When Big Red Rooster client Gildan Activewear, Inc. partnered with ESPN to sponsor the 2011 New Mexico Bowl, we helped this emerging mass-retail brand explore a whole new territory: advertising. Read full post here.

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Posted: October 31, 2011

Is your brand zombie proof?

With the explosion of biogenetic engineering, barnyard influenzas, and endless hours of reality television, “experts” agree the threat of a zombie apocalypse has never been more imminent. Learn how you can zombie-proof your brand and prepare for a post-apocalyptic world. Read full post here.

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Posted: October 28, 2011

Thinking “inside the box”

When called to duty, three of our Atlanta Office Roosters— Alison Tallman, Doug Sprinkle, and Jeff Silirie— transform into Mystique, Nightcrawler, and Iron Man. They’re part of The Box Hero Corps: a group of creative individuals who disguise themselves as comic book heroes and make appearances throughout the greater Atlanta area. Read full post here.

BRR EVENTS / NEWS

Posted: May 16, 2012

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Join us at the IRDC Roadshow: Millennial Edition

The IRDC Roadshow: Millennial Edition will help retailers engage and attract Millennial shoppers. The full-day program, which includes a presentation from Big Red Rooster VP Emily Miller, will take place on Thursday, June 7 at the Hilton Cincinnati Netherland Plaza. Full post here.

Posted: May 1, 2012

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Big Red Rooster receives public relations award

Big Red Rooster is proud to announce that we received a PRism Award for our “Innovate New Albany” integrated communications campaign, which was created on behalf of the City of New Albany. Full post here.

Posted: April 26, 2012

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Big Red Rooster featured in The Metropreneur’s “At Work” series

What has 15,000 square feet of work space, Richardsonian Romanesque charm, a working fire pole, and tons of nooks and crannies to spur innovative thinking? Full post here.

Posted: April 25, 2012

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Meet us at the NRA Show 2012

We're off to Chicago to learn about the latest restaurant, food service, and hospitality innovations. Full post here.

Posted: April 24, 2012

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Pulling drive-thru experiences forward

Big Red Rooster, a multidimensional brand experience firm with QSR clients such as Five Guys Burgers and Fries, White Castle, Columbus, Ohio-based Piada Italian Street Food and Chicago-based Tom & Eddie’s, identified opportunities to differentiate drive-thru experiences in its latest Point of View (POV) report. Full post here.

Posted: April 12, 2012

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Does your convenience store need a foodservice makeover?

If you're a convenience store that wants to take its first plunge into the foodservice business or take an existing foodservice program to the next level, we're here to help. Full post here.

Posted: March 28, 2012

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Big Red Rooster adds to growing team

Big Red Rooster announced 10 new hires across its Atlanta, Phoenix and Columbus, Ohio offices today. Full post here.

Posted: March 14, 2012

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Celebrating successes

DDI Magazine and VMSD Magazine recognized Big Red Rooster as a leading retail design firm. Full post here.

Posted: February 27, 2012

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Big Red Rooster offices welcome new hires

Big Red Rooster, a multidimensional brand experience firm that creates the touchpoints, environments, communications, products and services of tomorrow, announced one promotion, five Atlanta Office hires, four Columbus Office hires and three Phoenix Office hires today. Full post here.

Posted: February 21, 2012

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Big Red Rooster retail designer receives industry award

VMSD Magazine developed its Designer Dozen awards to celebrate the best and brightest young designers in the retail industry. We're thrilled to announce VMSD honored our very own Retail Designer Jenine Monks as a 2012 Designer Dozen recipient. Full post here.

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