Putting everything in its proper place

At Big Red Rooster, the retail planners and merchandisers bring practical, real world experience, and the knowledge of how customers shop and interact within a retail space and with different types of merchandise. Seasoned from years of working with big box or mass retail stores, specialty stores, and manufacturers, retail merchandisers know how to design fixture systems that will accomodate products in ways that leverage the natural consumer selection process and achieve optimal employee efficiency and comfort. Designing from the shelf outward is only part of the merchandiser’s job. Equally important is planning the overall, physical space.

DANA: We have to know how to accommodate even the most demanding shopping situations. We picture the mom with an infant in a stroller, a fussy toddler in hand, and a diaper bag and purse to keep track of. And we troubleshoot how that customer might more easily maneuver to the far corner of the store, select a product from a shelf, and find their way back out.