Innovation, design and implementation

At Big Red Rooster, product designers and engineers work fluidly from ideation to final production with researchers and strategists, as well as clients and manufacturers. This ensures integrity of the design, functionality, quality, and manufacturability. Though clients have varying levels of comfort and experience with product development, they all seek a solution that is differentiated, competitive, and cost effective. Whether Big Red Rooster is conceptualizing something completely new or reinventing what already exists, creativity and experience are critical to finding solutions that solve clients’ problems and satisfy consumers’ needs.

JOSH: Product development starts with the identification of a problem or opportunity. Before we can find solutions we must immerse ourselves in the client’s business, their industry, their competition, and their consumers. We consider everything that will potentially be impacted by new ideas and ask a lot of questions to inform our team from all angles. This strategic base of information becomes the foundation for focused and productive ideation sessions.