Everything from design to rollout

The purchase process is both straightforward and complicated. Picture yourself walking into a store: most of the time, you know what you want, but if you're like most people, sometimes you walk out with other things, and sometimes with nothing. Big Red Rooster asks what processes are going on in the consumer's head and considers how the store environment and experience helps or hinders those processes. By approaching retail design as more than just creative expression and taking the position of an experienced business partner who knows what to do, we help the retailer do what they do better.

DIANE: Our clients' success. Too often, retail design is viewed as something coming from an eccentric creative type who draws pretty pictures that can’t really be built or don't address real world problems. Our retail designers balance creativity with practical concerns to provide much more value than that. Practiced correctly, retail design is the framework for the brand experience, merchandising, communications, lighting, fixtures, and product. Only when these things work together can a retail space create the right brand feeling and be a retail merchandising machine at the same time.