Assessing, acquiring, and applying knowledge

Superior business performance comes from superior knowledge. Big Red Rooster assesses, acquires, and ultimately applies knowledge to yield tremendous business advantage. Knowledge assessment is an honest accounting of what the client knows and doesn’t know; acquisition is gathering answers to open questions through primary and secondary research; and application is the development of strategies, which will grow and improve the client’s business. Whether we’re designing products, retail spaces, merchandising solutions, interactive experiences, or communications, the understanding derived from these steps influences every step of the process. It not only ensures that the solutions are consistent, but that they’re consistently good.

MARCIE: Our researchers provide an early and constant focus on consumer needs, challenges, desires, habits, emotions, and decision-making processes. We’re highly skilled at eliciting, identifying, and capitalizing on this information, employing both quantitative and qualitative methods. In addition, we’re accomplished at understanding how consumers and retail buyers perceive a brand, and what attributes, changes, extensions, and treatments are credible. Furthermore, we focus on the competitive landscape and what affect changes will have.